What is SEO?
Whilst most people have heard of Google and the search engines, as SEO experts we still get asked the question "what exactly is SEO?".
SEO, short for Search Engine Optimisation, involves building (and optimising) the content of your website using the relevant key words and phrases that your potential customers will be searching for. This optimisation helps the search engines identify and return the most relevant searches to their users.
Unless you have an absolutely unique business you will have competitors, and in order to compete effectively online it is vital that your website is optimised for the search engines so that your customers can find you.
Google in particular regularly update their search algorithms (the criteria the search engine spiders/robots are given for returning search results). It is important therefore that you or your SEO consultant understand the processes involved in keeping your website optimised and seen within the top returned searches.
If you are struggling in the search engine rankings i.e. you are nowhere to be found on Google, Yahoo etc. then your website needs optimising. We specialise in helping businesses improve their rankings with our low cost SEO service (which generally pays for itself within the first few months of us optimising your website).
SEO Services Cambridge
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